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All posts by Aidan

Number One on Google – The Myth

Have you been targeted by what I call the “SEO Spammers” – you know the so called search engine optimization (SEO) experts who email you, out of the blue, claiming that your website is not performing well on Google.Well, you probably knew that already. Yours and 98% of websites out there.Of course, they are usually […]

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How Do I get a Quantum Leap?

I see lots of business owners struggle with their websites or their search engine rankings or their advertising campaigns or some other aspect of their marketing. Often, they just can’t seem to make much of a difference in spite of tweaks here and there. Invariably, that is a signal to step back and revisit your […]

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Function before Fashion

Now I expect you have spent a lot of money on that website of yours. I also suspect that it is not working. Right?If you are like most business owners you probably went through the following process to get your website: check Google web designers or get some recommendations check ​​​​​Get a few quotes check […]

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The Power of Inspirational Goals

One of the last contributions of, Israeli business management guru, the late Dr Eli Goldratt was to outline an aggressive growth plan for businesses that he referred to as a Viable Vision. Goldratt’s Viable Vision was based on the assertion that most companies have the capacity to transform their businesses so that, within four years, […]

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